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Six eCommerce capabilities you need now

If you run an e-commerce platform, these are the 6 things you should expect, now: Edit / Publish. I can create beautiful branded web...

Kashif Hasan

Feb 18, 20241 min read

Wise clients do this

I’ve been working in digital agencies for 20 years. In my experience, consistently, the biggest causes of client frustration are:...

Kashif Hasan

Feb 18, 20241 min read

Customer loyalty: built on candour, gratitude & enthusiasm

#LTV #CX #ODP Some varieties of loyalty are illogical or ideological (think of sport, politics, religion for example). Not so customer...

Kashif Hasan

Sep 5, 20234 min read

Don't mistake proximity for good communication

Despite off-shore software development being a proven way of working, there is still fear and trepidation about making it work. Why? Over...

Mark Everard

Aug 26, 20232 min read

The economics of design

If you ask a software company how to solve any business problem you may have, the answer will always be to buy their software. They will...

Kashif Hasan

Jul 25, 20232 min read

Driving the commerce revolution

Customers crave enriching, dialogue-driven brand experiences. The CX pillars of convenience, intelligence and experience should no longer...

Johnny Mullaney

Jul 19, 20233 min read

AI will replace websites, not us

#AI #ODP #Personalisation #CRO In the safe space of this blog post, let’s start with some frank questions. - How successful has your...

Kashif Hasan

May 22, 20234 min read

Linchpins in Short Supply

#SolutionsArchitecture #Consulting #Coaching #Leadership Not unlike a good man, a good solutions architect is similarly hard to find....

Kashif Hasan

May 9, 20234 min read

The FTT Optimizely Data Platform (ODP) Connector

#optimizely #ODP #connector #personalisation Shipped! Up to now, Optimizely commerce developers have had to write their own code on each...

Johnny Mullaney

Mar 14, 20232 min read

In experts we trust

#Strategy #Leadership #Optimizely These days, the world feels defined by contradictions in a way that I just don’t think was true 30...

Kashif Hasan

Mar 4, 20233 min read

Failure avoidance

#ProjectManagement #Strategy #Websites #Design Once a project is joyfully approved the cost becomes irrelevant. All that matters now is...

Kashif Hasan

Feb 24, 20234 min read

The gift of a good brief

#Content #Website #Design #Strategy Sick of the sight of it. Every time we load it up we’re assaulted by its glaring imperfections — each...

Kashif Hasan

Feb 24, 202313 min read

The joy of experiments

#Experimentation #Optimizely #dxp The idea of experimentation isn’t new. It could be argued it's hard-wired in us. Since forever, we’ve...

Kashif Hasan

Feb 24, 202311 min read

The pleasure and gain of personalisation

#Personalisation #AI #ODP #CustomerDataPlatform The P in PC stands for personal. The reason we’re so attached to our screens is surely to...

Kashif Hasan

Feb 24, 202310 min read

A marketing managers guide to solution architecture & DXP

#Optimizely #DXP #Architecture As a Solution Architect I spend lots of time working with Marketers to design technology solutions that...

Johnny Mullaney

Feb 23, 202315 min read

Technology choices are hard enough. Making sense of composable & headless hype

#Optimizely #Architecture #Composable #Headless Decision making in the world of technology rarely seems clear-cut or straightforward....

Mark Everard

Feb 23, 202311 min read