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Journal


Kashif Hasan
Mar 4, 20233 min read
In experts we trust
#Strategy #Leadership #Optimizely These days, the world feels defined by contradictions in a way that I just don’t think was true 30...
26 views


Kashif Hasan
Feb 24, 20234 min read
Failure avoidance
#ProjectManagement #Strategy #Websites #Design Once a project is joyfully approved the cost becomes irrelevant. All that matters now is...
29 views


Kashif Hasan
Feb 24, 202313 min read
The gift of a good brief
#Content #Website #Design #Strategy Sick of the sight of it. Every time we load it up we’re assaulted by its glaring imperfections — each...
13 views


Kashif Hasan
Feb 24, 202311 min read
The joy of experiments
#Experimentation #Optimizely #dxp The idea of experimentation isn’t new. It could be argued it's hard-wired in us. Since forever, we’ve...
10 views


Kashif Hasan
Feb 24, 202310 min read
The pleasure and gain of personalisation
#Personalisation #AI #ODP #CustomerDataPlatform The P in PC stands for personal. The reason we’re so attached to our screens is surely to...
17 views


Johnny Mullaney
Feb 23, 202315 min read
A marketing managers guide to solution architecture & DXP
#Optimizely #DXP #Architecture As a Solution Architect I spend lots of time working with Marketers to design technology solutions that...
18 views


Mark Everard
Feb 23, 202311 min read
Technology choices are hard enough. Making sense of composable & headless hype
#Optimizely #Architecture #Composable #Headless Decision making in the world of technology rarely seems clear-cut or straightforward....
110 views
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