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If you ask a software company how to solve any business problem you may have, the answer will always be to buy their software. They will...

Customers crave enriching, dialogue-driven brand experiences. The CX pillars of convenience, intelligence and experience should no longer...

#AI #ODP #Personalisation #CRO In the safe space of this blog post, let’s start with some frank questions. - How successful has your...

#SolutionsArchitecture #Consulting #Coaching #Leadership Not unlike a good man, a good solutions architect is similarly hard to find....

#optimizely #ODP #connector #personalisation Shipped! Up to now, Optimizely commerce developers have had to write their own code on each...

#Strategy #Leadership #Optimizely These days, the world feels defined by contradictions in a way that I just don’t think was true 30...

#ProjectManagement #Strategy #Websites #Design Once a project is joyfully approved the cost becomes irrelevant. All that matters now is...

#Content #Website #Design #Strategy Sick of the sight of it. Every time we load it up we’re assaulted by its glaring imperfections — each...

#Experimentation #Optimizely #dxp The idea of experimentation isn’t new. It could be argued it's hard-wired in us. Since forever, we’ve...

#Personalisation #AI #ODP #CustomerDataPlatform The P in PC stands for personal. The reason we’re so attached to our screens is surely to...

#Optimizely #DXP #Architecture As a Solution Architect I spend lots of time working with Marketers to design technology solutions that...

#Optimizely #Architecture #Composable #Headless Decision making in the world of technology rarely seems clear-cut or straightforward....