If you ask a software company how to solve any business problem you may have, the answer will always be to buy their software. They will provide statistics, analysis and research to support their claim.
If you ask an advertising agency how to solve any business problem you may have, their answer will always be to spend more on advertising. They will back this up with consumer insights and (as far as possible) present these as scientifically objective.
Same for a website designer, who will tell you that your user experience is dreadful, or the social media consultant who will explain why your Tiktoks lack emotional resonance… you get the idea. You, as a client are right to be suspicious of such implicit bias.
So, how do we differ? We start with the economics, not the solution - and we absolutely banish pseudo-science, gibber-jargon and retro-fitted statistics to justify an argument.
We start by investigating the economic value of solving a set of problems, i.e.:
1. How much is the problem costing your business in avoidable operating costs? If the problem was solved, how much lower could your operating costs be?
2. If the problem was solved, how much new income could be generated for your business?
3. What is the price of implementing the solution?
Clearly, the total value generated is calculated by adding up the savings to the new income created by the solution.
Now, as a client, you must decide if the proposed solution feels plausible and whether the price is proportionate to the total value. If both feel good, you can be confident about the way forward, right?
Well, we think so.
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