Modern Optimizely Partner
In 2022, Mark, Johnny and Kashif made a bet that AI would radically change how digital agencies would operate.
We set to work developing proprietary AI capabilities that help our clients reduce risk and accelerate digital change - without the need for big teams or lengthy project cycles.
We believed then - and now know - that small teams of experts, augmented by AI can move mountains.
The only digital partner founded by Optimizely MVPs
The People
Dr. Mark Everard
Co-founder & CTO
One of just 22 Optimizely Most Valued Professionals with platinum status.
He’s famous in the Optimizely community for his advocacy and close collaboration with Optimizely’s product development teams including their developer certification programme.
With a PhD in Physics, Mark is rooted in the scientific method and has held a variety of technology leadership roles.
His expertise lies in systems and operations consulting. Mark was part of the executive team at Made to Engage where he built a world-class technical development department whom Optimizely awarded platinum status in 2022.
Johnny Mullaney
Co-founder & Chief Architect
Johnny is also an Optimizely Platinum MVP. Alongside Mark, he contributes to the developer certification programme.
A champion of quality engineering and creative technology design.
Recognised as one of the world’s most accomplished e-commerce and MarTech solutions architects having led big-scale retail transformation projects.
No one has more credibility designing elegant solutions with Optimizely’s core product set: CMS, Commerce, Customer Data, Experimentation and AI tools than Johnny.
Kashif Hasan
Co-founder & Client Services
Serving as chief strategist and consulting partner, Kashif helped build, sell and transition two well-respected digital agencies: Fortune Cookie, acquired by WPP in 2012 and Made To Engage acquired in 2022.
Always searching for ways to deploy the latest technologies to provide clients with stand-out competitive advantage, Kashif was recognised by the British Interactive Media Association as a top 100 leader in 2022 and is also holds Platinum MVP status with Optimizely.
Sinead Thompson
Creative Director
Good design starts with listening. For 25+ years Sineád has worked across the UK, Ireland and Europe, helping organisations tell their story through visual identities, brand systems, UI design and digital experiences — thoughtful, well-crafted work that people trust and remember.
Dylan Coetzee
Digital Marketing Consultant
Dylan is a commercial growth strategist with deep hands-on experience across SEO, CRM, PPC, MarTech and now, AEO & GEO.
He’s led transformations at brands like Microsoft, TM Lewin, and luxury travel groups, boosting revenue, cutting costs, and fixing broken funnels.
A former WPP agency lead turned fractional CMO, Dylan’s the one founders call when marketing gets messy.
He brings clarity, speed, and sharp commercial instinct.
