Kashif Hasan
Composable Consulting. The model our industry needs
The architecture of a modern consulting business is ‘composable’. Certainly, we think of ourselves as a composable consulting business...
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Journal
Mark Everard
Sep 113 min
#Onederful!
Opticon Stockholm has finished and my journey back to Yorkshire from #Onederland (via Oslo) has given me space to reflect. Here are the...
85 views
Mark Everard
Sep 93 min
Micro front-ends are massive for Optimizely One
Optimizely products have evolved.
Their new generation of products changes the game.
139 views
Kashif Hasan
Aug 302 min
Case study: AI driven site search for Eason, an iconic Irish retailer
At a glance… Intuitive, easy to use site search makes all the difference for customers. Easy to find means more likely to buy. That’s...
75 views
Kashif Hasan
Jul 273 min
Farewell Sitecore. Hello Optimizely
In our recent Masterclass with Optimizely (September 2024) we described how to migrate smart from Sitecore to Optimizely. Here in this...
271 views
Kashif Hasan
Jul 181 min
Lift and shift, a clean slate to start building the future
Sitting on an aging Sitecore platform and seriously tempted by Optimizely? You should be. Remember . . . The website is not your CMS....
14 views
Johnny Mullaney
Jul 131 min
How I use ChatGPT as an Optimizely solutions architect
Big Tech knows AI radically transforms productivity. With huge roadmaps of work, AI propels them faster than ever. It's noteworthy that...
71 views
Kashif Hasan
Jul 112 min
How to write a knock-out value proposition
A value proposition tells the world why you exist. But they ain't easy to write. Here's a framework I use to help me. Think of your value...
40 views
Kashif Hasan
Jun 272 min
5 signs its time to migrate to Optimizely
If you’re responsible for your company website, there will be times you’ll question whether the software you’re using is right for you....
47 views
Kashif Hasan
Jun 191 min
The secret to a successful business? Trust, respect and inspiration
When we started early in 2023 we didn’t have any clients. To be honest, we didn't really have a business plan. Hope was our strategy....
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Kashif Hasan
Apr 151 min
The case against big agency
The bigger the digital agency, the more expensive they are to work with. Makes sense, right? They’ve got hundreds, maybe thousands of...
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Kashif Hasan
Mar 111 min
Asking better questions
I always thought to be a good Account Manager meant being a good listener. I still think that’s true, but I’ve come to realise being a...
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Kashif Hasan
Feb 202 min
I Predict A Riot
Self-publishing predictions for the future based on little more than gut feel is the very definition of hubris, if not a personality...
9 views
Kashif Hasan
Feb 181 min
Six eCommerce capabilities you need now
If you run an e-commerce platform, these are the 6 things you should expect, now: Edit / Publish. I can create beautiful branded web...
14 views
Kashif Hasan
Feb 181 min
Wise clients do this
I’ve been working in digital agencies for 20 years. In my experience, consistently, the biggest causes of client frustration are:...
8 views
Kashif Hasan
Sep 5, 20234 min
Customer loyalty: built on candour, gratitude & enthusiasm
#LTV #CX #ODP Some varieties of loyalty are illogical or ideological (think of sport, politics, religion for example). Not so customer...
21 views