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Writer's pictureKashif Hasan

Lift and shift, a clean slate to start building the future



Sitting on an aging Sitecore platform and seriously tempted by Optimizely? You should be.


Remember . . .


The website is not your CMS. It’s connected by data. Throw out the bathwater, keep the baby.


The cost of migration spins out of control when you sign up to a fancy design ‘Discovery’ process - which can add chunky 6-figure bills to your project.


But, not only that, ‘Discovery’ invariably adds expensive scope bloat.


Just do a lift and shift. Be composable. Be iterative. Adopt a product mindset, not a project one.


Reconcile all your templates and blocks. You have too many, I promise.


Lift and shift means you can completely redesign the look and feel of the site. You can apply your new brand. Templates and blocks can be visually transformed by style sheet modification. It's amazing how much the creative can change with relatively little effort.


Focus ruthlessly on best-practice feature enablement with the least possible code customisation.


Focus ruthlessly on simplifying the editor experience.


This 👆 gives you the best ROI and lowest TCO.


Keep CapEx low. Go fast as possible. Then, iterate.


What are you waiting for? Watch Optimizely's Nicola Ayan explain the why and the how.


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