If you’re responsible for your company website, there will be times you’ll question whether the software you’re using is right for you. Here are the 5 signs things need to change.
1. TCO a little too spicy
If the total cost of ownership, including licensing, hosting, maintenance, and support is becoming, or has become, a pain-point. This is the first signal you should start looking at the market. Especially if you have an on-premises monolithic stack, it's definitely time to explore a cloud-first, micro-services product suite, like Optimizely.
2. Technical debt, a mill-stone around your neck
If your development velocity is clearly slowing down. If your solution relies on seemingly heavy-handed customisations of ‘out-the-box’ features or your systems integrations (CRM, ERP, etc.) feel unsupported or excessively complex. Both can cause your backlog to grow - which is depressing. Optimizely’s 'One' product suite and extensive integration options might be a better fit.
3. Performance and scalability keep you awake at night
If you have to manually monitor performance during critical peaks. If your implementation is struggling with performance issues, slow response times, or just can't scale to meet demand. Optimizely is designed specifically for high performance and scalability.
4. The CMO is on your back
If your current implementation is not meeting your marketing team's needs for personalised experiences, split testing, customer data and (often the kicker) easy to use visual in-line editing tools - Optimizely’s a proven market leader here.
5. The CEO is (also) on your back
If all of the above is true, let’s be honest - you won’t place much stock in your software vendor’s product roadmap.
But despite the fact that your priority may be 'keeping the lights on', your business must eye the future. Optimizely’s innovation and product roadmap is pretty exciting. Especially if AI-driven efficiency is on your CEO’s mind, which it is.
Check it out. https://www.optimizely.com/product-updates/
Remember, migration is really about moving to a climate that suits you better. The journey is demanding but realistically, what's the alternative - accepting the status quo? I didn't think so.
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