OptiMigrate
Escape your legacy CMS.
Fast. Fixed price. No drama.
Your website’s running on an aging, over-customised CMS that nobody likes.
Marketing hates it because it’s slow, clunky, and makes publishing content feel like coding in the ‘90s.
IT hates it because it’s a tangled mess of bad integrations, technical debt, and security risks.
Leadership hates it because it costs a fortune to maintain and delivers nothing but headaches.
But here’s the thing — you don’t have to live with it.
How it works
The no-brainer move to Optimizely
A rapid lift & shift migration to Optimizely —Gartner's Magic Quadrant no. 1 Digital Experience Platform.
A like-for-like rebuild. Only better, cleaner, and future-ready.
A fixed-price, zero-drama migration because this is all very straight-forward.
Starting at £65,000
Phase 1: Weeks 1-2
Blueprint
Current CMS Audit – We document your architecture, content structure, integrations, and technical debt.
Risk Assessment & Migration Plan – We map out what needs to move, what needs to be improved, and what should be left behind.
Governance & Stakeholder Alignment – We ensure buy-in from Marketing, IT, and key decision-makers with a clear plan and sign-off process.
Final Scope & Timeline Agreement – Fixed price, fixed scope, no surprises.
Deliverable: Discovery Report – A fully documented migration plan, including risks, dependencies, and a structured roadmap.
Most CMS migrations fail before they begin because they’re under-planned, over-promised, and riddled with hidden complexity.
That’s why we start with governance, clarity, and control. In two weeks, we map everything — your current CMS architecture, content, customisations, and integrations — so nothing gets lost in translation.
We surface risks early, align stakeholders, and eliminate surprises before they happen. At the end of this phase, you’ll have a fully documented migration plan, a clear scope, and a locked timeline.
No grey areas. Just a structured plan you can trust.
Phase 2: Weeks 6-12
Build
Content, Templates & Data Migration – Your site is rebuilt in Optimizely, like-for-like but optimised for speed, security, and scalability.
Replatforming Without the Pain – We refactor inefficient customisations, replace fragile integrations, and set up future-ready workflows.
Seamless Integrations – CRM, DAM, ERP, analytics—everything reconnected and fully tested.
Governance Checkpoint – Midpoint review to ensure everything aligns with agreed objectives.
Deliverable: Fully Functional Staging Environment – Your website, migrated and ready for testing.
This is where the heavy lifting happens but without the major disruption.
We rebuild your website in Optimizely like-for-like but without the baggage. That means we migrate what works, optimise what doesn’t, and modernise where it matters. Your content, templates, and data are seamlessly transitioned. Fragile integrations? We replace them with stable, scalable solutions. Every aspect is re-platformed, refined, and rigorously tested, so you get a site that’s faster, more secure, and easier to manage.
The result? A staging environment where you can see, test, and approve everything before launch.
Phase 3: Weeks 4-6
Launch
Full Testing & Validation – User Acceptance Testing (UAT), SEO preservation, performance benchmarking, and security hardening.
Stakeholder Sign-Off – A structured approval process, ensuring Marketing, IT, and leadership are fully confident.
Zero-Downtime Go-Live – We cut over with no disruption to your business.
Post-Launch Hypercare – 30 days of hands-on support, fine-tuning, and performance monitoring.
Future Growth Strategy – A roadmap for personalisation, experimentation, AI, and continuous improvement.
Deliverable: Post-Migration Report & Future Growth Plan – Insights, next steps, and opportunities unlocked by Optimizely
No messy cutovers. No last-minute chaos. No praying to the CMS gods.
We execute a zero-downtime launch, ensuring a seamless transition for your business. Every link, every page, every integration is tested and validated so when you go live, it just works. But we don’t stop there. For 30 days, we provide hands-on hypercare, fine-tuning performance, addressing feedback, and ensuring a controlled transition to BAU.
Then, we shift gears to the future. Giving you a roadmap for AI, personalisation, experimentation, and all the powerful features that make Optimizely more than just a CMS.
Because this isn’t just a migration, it’s a launchpad for what’s next.
Who's it for?
For many teams, their CMS has turned into a bottleneck, not a business enabler. Marketing wants agility. IT wants stability. And somehow, nobody gets what they need.
If making simple updates feels like pulling teeth, you’re not alone. We help teams escape the limitations of their outdated CMS and move to a version of Optimizely that actually works for them, without the headaches.
CMOs & Digital Teams
CMS shouldn't kill speed to market.
Tired of waiting for devs? Frustrated by rigid workflows? You need a platform that enables real-time updates, personalisation, and experimentation — not one that slows you down. With OptiMigrate, you get a future-ready Optimizely setup that empowers your team to move fast, launch campaigns, and iterate without constant IT intervention.
CIOs & IT Directors
Stuck in firefighting mode?
Drowning in a backlog of unresolved CMS issues? Your developers should be working on innovation, not maintenance. OptiMigrate removes technical debt, fixes integrations, and gives your IT team a stable, scalable foundation — so they can stop patching problems and start delivering real value.
Ecommerce & UX Leads
Friction is costing you customers.
You know exactly where your conversion problems are — but fixing them is slow, expensive, and blocked by outdated systems. Competitors are iterating faster, testing more, and optimising their customer journeys while you’re stuck waiting on dev cycles. OptiMigrate delivers a flexible, experimentation-ready Optimizely setup so you can act on insights and improve CX in real time.
Why choose First Three Things?
Our Optimizely MVPs specialise in fixing what others leave broken, removing bottlenecks, and making your platform work for you, not against you.
MVP-led
Your migration isn’t handled by generalists — it’s led by Optimizely MVPs, the top experts in the industry. We don’t just implement Optimizely; we help shape best practices for it. No hand-holding, no trial-and-error — just proven expertise from the people who know Optimizely inside out.
Velocity
We don’t spend months in “discovery.” Our structured, no-fluff process delivers measurable improvements fast. Go from CMS frustration to a fully migrated, fully optimised Optimizely setup. Faster site, better workflows, happier teams.
More Flexibility, Less Frustration
Marketing wants agility. IT wants stability. We make sure everyone gets what they need — without compromise. Your marketing team gets the freedom to launch campaigns, test, and optimise, while IT regains control over technical debt and governance. No more trade-offs.
Let's get started
A future-proofed Optimizely set-up. Fixed price. No surprises.
Finally, a migration that actually delivers business value.
Book a free discovery call now.