Journal

Kashif Hasan

Sep 5, 20234 min read

Customer loyalty: built on candour, gratitude & enthusiasm

#LTV #CX #ODP Some varieties of loyalty are illogical or ideological (think of sport, politics, religion for example). Not so customer...

Kashif Hasan

May 22, 20234 min read

#AI #ODP #Personalisation #CRO In the safe space of this blog post, let’s start with some frank questions. - How successful has your...

Johnny Mullaney

Mar 14, 20232 min read

#optimizely #ODP #connector #personalisation Shipped! Up to now, Optimizely commerce developers have had to write their own code on each...

Kashif Hasan

Feb 24, 202310 min read

#Personalisation #AI #ODP #CustomerDataPlatform The P in PC stands for personal. The reason we’re so attached to our screens is surely to...